Course Number: PSU-MKT 364

Course Name: Quảng Cáo & Chiêu Thị

Number of Credit Hours: 3 Tín Chỉ

Prerequisite: N/A

corequisite: N/A

program_Description: 

Introduction to the role of advertising communication in society, business and economics. Topics include historical perspectives, ethics, research and evaluation, objective setting/strategies planning for creativity, and mass media, within marketing planning highlight how advertising and promotion are developed and deployed to build brand awareness and affinity. The entire advertising and promotion trade is focused on using promotional tools to build the brand. It integrates IBP throughout each chapter to emphasize the importance of building brand awareness in advertising.